“Research is to see what everybody else has seen, and to think what nobody else had thought” – Albert Szeni-Gyorgyi


Chloe has a broad and varied research career and can offer a holistic perspective on research findings. She has a background in sociology and psychology and has worked across a range of industries.

Chloe has expertise in:

  • Sampling and recruitment: Choosing your customer/user segment to be involved in your research and how to access them.
  • Desk Research: Gathering data and information on the market and customer using existing resources.
  • Qualitative methods: This includes interviewing, focus groups, observation, ethnography and online qualitative research. Chloe can design and test interview guides and surveys.
  • Quantitative methods: Chloe can design questionnaires and analyse and interpret these data.
  • Qualitative Data Analysis: Chloe can interpret and analyse the interviews and focus group data, we can use grounded theory and ethnographic data analysis, thematic analysis and framework analysis.
  • Reporting: Chloe is able to report and present information in a succinct and engaging way either through a presentation or top-line/detailed report.

Chloe delivers research in line with Market Research Society’s Code of Conduct and Social Research Association’s ethical guidance.

Case Studies


A Service Evaluation on a Local Authority Programme for Older People

This service evaluation explore the provision of a service that provided assistance and advice for older people in a London borough. The evaluation entailed interviewing service users to identify the strengths and weaknesses of the service alongside recommendations for improvements.

User Research and Co-Creation for Digital Product Development

This project utilised the double diamond approach with user research being at the forefront of customer discovery. A number of interviews were undertaken with users with data being synthesised and insights made actionable for product development, tested with users through prototypes.

Legal and Regulatory Framework Market Research for MaaS

An emerging market for Mobility as a Service can create new challenges for regulation and policy. In this project, EU Mobility as a Service providers and EU governmental organisations took part in a survey to examine attitudes towards current law and the changes that may need to occur in the future.

Deep Dive into Inclusive Transport and Technology for Disabled and Older People

For this project, a deep dive into existing literature was undertaken to understand the challenges disabled and older people face when travelling and also accessing technology for travel.

Attitudes toward Contraception and Sexual Health Services Access for Young People from Multi-Ethnic Backgrounds

Accessing contraception and attitudes toward contraception and sexual health services in Luton was the focus for this project. A qualitative approach was taken to explore facilitators and barriers to service use to consider ways to improve access to the services.

Telehealth and Telecare Service Evaluation

This service evaluation with users explored how telehealth and telecare services were being accessed. Users were interviewed to gain an understanding the service end-to-end, from referral through to product use to aftercare. Non-users of the service were interviewed to explore how access to the service could be improved. Chloe has published in the area in peer-reviewed journals.

A Service Evaluation of NHS Health Checks

NHS Health Checks are provided across the UK. This project explored how ethnicity could impact on uptake. The project took a quantitative approach and an analysis of the current database of GPs in a localised geographical area was undertaken to identify barriers and facilitators. Chloe has published in this area in peer-reviewed journals.

Clinician’s Attitudes toward Deceased Organ Donation

For this project, Chloe analysed over 100 interview transcripts to grasp clinicians’ attitudes toward organ donation and transplantation from a variety of aspects including surgeons and coordinators. Chloe has presented the findings of the project at prestigious conferences.

Polish Attitudes toward Deceased Organ Donation

Through accessing a hard-to-reach group in Luton and Dunstable, Chloe was able to interview the Polish community to understand attitudes toward organ donation. Social capital was identified as an emerging theme, which Chloe has published papers on in journals and in edited books.