Formalised Curiosity was founded in 2016 by a team that shared a passion for high-quality, robust and rigorous research and evaluation. Formalised Curiosity is a research consultancy that specialises in social and health research, evaluation, measuring impact and behaviour change.





Chloe is an experienced researcher and has expertise in social and health research and specialises in qualitative methods. She conducted her PhD in sociology and health psychology on Polish migrant views toward organ donation. She has researched a range of health issues including uptake of NHS Health Checks, attitudes toward HIV/AIDS among Central and Eastern European migrants, uptake of healthy eating among Polish migrants, social capital and its link to organ donation and clinicians’ attitudes toward organ donation.

She has evaluated a wide variety of programmes and projects including an NHS student nurse mentoring programme, a project to provide local and charitable services to older people in winter, local sexual health service programme that provided contraception use across multi-ethnic groups and NHS telehealth and telecare services. Subsequently, she has worked in the transport industry on projects exploring social issues in transport such as accessibility to technology, Social Return on Investment on innovation projects to evaluate social impact, social inclusion through the growing area of Mobility as a Service in rural areas to improve access as well as older and disabled peoples’ experiences and access to transport and technology. Chloe is interested in the use of technology and digital products in healthcare. She is a Certified member of the Market Research Society and a member of the Social Research Association and the UK Evaluation Society. Chloe has a passion for robust, rigorous and ethical research and research design.

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Erica is a Chartered Psychologist with the British Psychological Society and a Registered Health Psychologist with the UK Health and Care Professions Council (HCPC).  She has extensive expertise in health behaviour change, intervention design and evaluation.  Erica is an experienced researcher with expertise in health and social care research, with specialism in designing. Her research contributes to the planning and delivery of improved, more accessible and responsive healthcare to patients in the UK and internationally. She has experience in developing methodologies to evaluate health service research through both qualitative and quantitative methodological approaches.  Example projects have included; clinical and cost effectiveness evaluation of NHS telehealth and telecare services, national evaluation of NHS Direct, assessing access and uptake of the NHS Health Checks prevention programme, examining barriers and facilitators of nursing and allied health professions widening participation degree programmes, evaluation of unmet needs in palliative and end-of-life care services and improving access to nutrition and parenting services.

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